Architecture in Helsinki – NOW + 4EVA

Die hard Architecture in Helsinki fans are no doubt thrilled by this week’s release of the band’s fifth studio album NOW + 4EVA, and here at Art Felicis, we don’t see any reason why everybody else shouldn’t be excited too. It’s been a long wait since their last album, Moment Bends, was released in 2011, but more importantly the album is packed to the brim with goodies that satisfy.

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With those trademark tribal-inspired percussions, harmonious poppy vocals and smooth melodies, Architecture in Helsinki, and the latest album especially, can be enjoyed by all. Our favourites include the already highly popular “Dream a Little Crazy” and “In the Future”. These singles were actually released ahead of the album, and have proved highly successful for the band.

The album release also marks another exciting time, that’s right, the band is heading on tour around Australia. The tour starts next week, with appearances at the ever-popular music festival Groovin the Moo, as well as other city shows, so make sure to check out the tour information here.

Lastly, for any Melbourne readers, the band has actually set up a quirky pop-up concept store in Melbourne Central Shopping Centre to promote the album release. Cameron Bird, the band’s lead vocalist, described the store as “an opportunity to forge a vibrant new connection with our audience and in turn, explore new ideas of what music retail could be.” Some of us from the Art Felicis team had a look earlier this week, and it certainly is a concept store befitting the bands image, especially their latest album cover: quirky, trippy and colourful. The store opened on March 28, and will be there until tomorrow, April 6, so make sure to check it out!

AIH pop up store

THE BREAKDOWN

Hometown: Melbourne, Australia.
Latest album: NOW + 4EVA, released 28 March 2014.
Sounds like: San Cisco, The Naked and Famous.
Say what? The album was recorded in a makeshift studio, which was previously a hideaway for junkies.

With sweet summer kisses from Cath

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