Channelling his inner Zeus, Big K.R.I.T. lines up the entire rap game with god-like strength on his latest single release “Mt. Olympus”; the first song from his upcoming sophomore album Cadillactica.
After releasing a full studio album as well as four mixtapes to a rousing albeit underground reception, Krizzle is fed up with being told that his sound isn’t mainstream enough and is intent on getting his now, and I mean right now. Oh, and did I mention he did it all himself? Beat production, hook writing, verses and mastering, yeah he really do it all.
Krizzle begins by addressing the controversial “Control” verse from Kendrick Lamar – which mentioned K.R.I.T. by name– by referring to what he said when the song dropped last year: “he ain’t even really even diss me…”. Moving on from the pseudo-beef, Krizzle throws thunderbolts at hip hop and mainstream rappers; whose success is dependent on fans continually accepting the constant recycling of basic fallacies such as getting money and bitches. He lights up rappers jacking Southern drawl and slang and pretending they talk like that all the time, while calling out record labels for signing anybody young, willing and able to be transformed into a mainstream puppet.
Big K.R.I.T. snaps on this track and unabashedly leaves everything out there for all to hear, and hopes that all do hear it. Not for the sake of his exposure, but for the sake of rap and healing its arguably ailing state. And I didn’t even get to the production which is powerful in its own right. There is so much to this song that the only thing to do is give it a listen, but don’t try to absorb it all at once, kids, you might get burned.
Hometown: Meridian, Mississippi.
Upcoming album: Cadillactica, dropping Spring 2014.
Sounds like: Pimp C, UGK, Scarface.
Say What? K.R.I.T. stands for King Remembered In Time.