DJ Khaled is shining his light upon us with another one.
DJ Khaled has been pretty swish at marketing himself into a household name. The famous Snapchats (@djkhaled305) featuring getting lost on a jet ski in open water and the live birth of his son, thepublic proposal to Nicki Minaj just before dropping a single with her, and now the release of a bona fide mega collaboration with Beyoncé and Jay Z following the hype of this year’s Grammy Awards.
DJ Khaled doesn’t do things by halves. Just an example, his artist merchandise includes a collaboration with Palmer’s Cocoa Butter (“his key to smooth skin”) including We The Best Glow, Live Life Smooth and They Block. He’s a marketing dream. And his album Major Key, nominated for Best Rap Album, featured just a few minor stars, including Drake, Nas, Big Sean, Kendrick Lamar and about a couple dozen more of hip hop’s who’s who.
You can be sure his next album Grateful will not be lacking star presence. He’s teased, through Snapchat, collaborations with Chance the Rapper, Justin Bieber and Mariah Carey. His five-month old son Asahd will also feature as an executive producer, obviously.
‘Shining’ is an empowering song featuring a lot of basking in their own glory from Beyoncé and Jay Z. With ‘all of this winning’, Beyoncé claims to be losing her mind. Unfortunately, it would’ve been a much more timely if she had actually won Album of the Year for Lemonade, especially with Jay Z rapping about his 21 Grammys.
The song lightly samples 1970s track Dionne Warwick’s ‘Walk the Way You Talk’ which acts as a nice clean complement to the attitude displayed by Beyoncé and Jay Z. The background stuttering effect of, “Hold on (hold on), don’t (don’t), try to (try to) slow me down” is very Beyoncé and very catchy. It’s a surefire hit, but we couldn’t expect anything less from the physical manifestation of a meme that is DJ Khaled.
Based in: Miami, United States.
Upcoming album: Grateful, out later 2017, via We the Best Music.
Sounds like: Rick Ross, Travi$ Scott, 2 Chainz.
Say what? Before being DJ Khaled, his producer name was Arab Attack, which he changed after the September 11 attacks.